ADIDAS SUSTAINABILITY GLOBAL TOOLKIT
Overview
Consumer Experience
Retail Design
Social / Digital
Toolkit Creation
Consumer Experience
Retail Design
Social / Digital
Toolkit Creation
Role
Creative Direction
Art Direction
Creative Direction
Art Direction
Client adidas Global
Agency Happylucky
Agency Happylucky
A global 360 campaign system highlighting new adidas sustainability technology.
The toolkit includes designs for retail, social, ecomm, and digital platforms.
It’s a guide for agencies around the globe to create campaigns in their own market.
Retail executions live the ethos through salvaged and sustainable materials.
