ARC’TERYX SHOWROOM (PROCESS CASE STUDY)
Overview
Executive event
Product showroom
Executive event
Product showroom
Role
Design Direction
Spatial Design
3D Design
Design Direction
Spatial Design
3D Design
Client Arc’teryx
Agency Happylucky
Agency Happylucky
I worked with Happylucky to conceptualize, design and execute an executive showroom to exhibit new product and tech.

Inspired by the ambient nature of mountains – I developed high level creative, messaging, and design approach.

Next was developing a modular fixture system that could be repurposed for future events.


The system featured sustainable wood products and biodegradable materials.

Guest journey, spatial design, lighting, and graphics were all tied together as an experiential journey.



I led other designers on graphics and built out a full technical design deck for easy production.



