Arc’teryx Investor Showroom

Arc’teryx needed a pop-up showroom at it’s headquarters as a backdrop for presenting the latest collection while communicating technical and design info.

The temporary installation transformed an existing corporate space into a minimalist product showcase, balancing product presentation with space for product demos.

Clean industrial forms, restrained materials, oversized campaign imagery, and carefully integrated lighting kept the focus on the garments, materials, and construction details.

As Design Director, I led the spatial vision and graphic design, translating the brand’s identity into a purposeful presentation space.