ADIDAS SUPER BOWL HOSPITALITY 2022
Overview
Industry Event
Product Display
Role
Experiential AD and ACD
![](https://freight.cargo.site/t/original/i/14677b84eb8999570e05054e318835b3027c34d6705f6bd2da9a463ef95101d1/20220212_ADIDASSUPERBOWLEVENT-226-lores.jpg)
A hospitality event for sponsored athletes and industry partners.
![](https://freight.cargo.site/t/original/i/64151bafb77903fc9d42183c680dd6da2dc04258e7d0c25f787a7b155ce6effe/20220211_ADIDASSUPERBOWLEVENT-835-lores.jpg)
I led the development of brand storytelling throughout the space, the look and feel, and interactive moments.
![](https://freight.cargo.site/t/original/i/7af821b73a2e9be9c5fcbe05553eb7d7a173f7eaa6e2612213daf8cbc327073f/20220211_ADIDASSUPERBOWLEVENT-78-lores.jpg)
![](https://freight.cargo.site/t/original/i/f38e39ec68e7fa243932c67250f0ea26428f7b3c1bba62da304e7ddc20fefd4f/20220211_ADIDASSUPERBOWLEVENT-138-lores.jpg)
A small exhibit was created to highlight a youth apparel design workshop led by adidas.
![](https://freight.cargo.site/t/original/i/36b018452ee80d5cb40904dc1dabdefa0a7e33e2b65e5cfaa1c6e20bf94185bd/20220211_ADIDASSUPERBOWLEVENT-45-lores.jpg)
![](https://freight.cargo.site/t/original/i/ccd907a645db325e5298b45882f033658067346146e6e9ac0fb0d06a9ab841c2/20220211_ADIDASSUPERBOWLEVENT-48-lores.jpg)
![](https://freight.cargo.site/t/original/i/92344e6a3f8c1ee374f3841601172898c4003bf4bc3154cd99e2635fd3cc4e2b/20220211_ADIDASSUPERBOWLEVENT-228-lores.jpg)
And athletes were gifted new gear.
![](https://freight.cargo.site/t/original/i/c39f9d4735b5451451756ae126aed7f161d68c316c252ba697173d464ef86366/20220211_ADIDASSUPERBOWLEVENT-107-lores.jpg)
![](https://freight.cargo.site/t/original/i/096384f3be914fca4dc15d21aaf47a983c29ae9ac88fd1816d08d473f593efdc/20220211_ADIDASSUPERBOWLEVENT-553-lores.jpg)
![](https://freight.cargo.site/t/original/i/a822a211eec95fbdefc3bbf4aeee4cea3687db2b76a3a49e64355ca0007b7b10/20220211_ADIDASSUPERBOWLEVENT-952.jpg_lores.jpg)
![](https://freight.cargo.site/t/original/i/5a207b295fd4d0c930715943b5d949e0c64619984fdec70c0dcf085c5a383c18/20220212_ADIDASSUPERBOWLEVENT-89-lores.jpg)