NMD LAUNCH PARTY
Overview
Social campaign
Activation
Social campaign
Activation
Role
Creative Direction
Creative Direction
Client adidas
Agency Happylucky
Agency Happylucky
![](https://freight.cargo.site/t/original/i/2d2ccbd71b75170682ff8729d6645b4af8147e50132111ccddcb5acb1e57eec7/Adidas_NMD-Event_-29.jpg)
A secret NYC warehouse party to celebrate an iconic sneaker
re-launch.
![](https://freight.cargo.site/t/original/i/032e816b89c8f8181d0e6e2566aebd6c9b1180ec4b3e2b0e5985babc3ac2de1d/Adidas_NMD-Event_-140.jpg)
![](https://freight.cargo.site/t/original/i/9194d5461f20ec96fee99e5badff6b0bca973fb91d76cdf40cefbce1908f042a/Adidas_NMD-Event_-186.jpg)
![](https://freight.cargo.site/t/original/i/0d4e57e2f6f35f49c8f8ab11b6906fba266d31c0410693fa7f79b57bcd15c6a5/Adidas_NMD-Event_-449.jpg)
![](https://freight.cargo.site/t/original/i/e4b18b8c31073cb0eb133d47cf6576b9ed1a6c706e921d91309b74e6e1b90e60/Adidas_NMD-Event_-539.jpg)
![](https://freight.cargo.site/t/original/i/cdf08f3cfd3442f6fb1b4812fff0b51088fc204530c81381375f1d6f09fac3d5/Adidas_NMD-Event_-44.jpg)
![](https://freight.cargo.site/t/original/i/d4b345aab87654c399e26b14c5a3f2144ac722572d4a9b3901972ad95abc82d2/Adidas_NMD-Event_-15.jpg)
![](https://freight.cargo.site/t/original/i/0f7ca6be7dfa2c300b0dbd0391344bbaaeeb9a152a4fe9747ac5867a238107c1/Adidas_NMD-Event_-3.jpg)
![](https://freight.cargo.site/t/original/i/4a81a7ddb5b694e38b83a68a425f6bbdad1e15c453238de5075a65c1835f09ca/Adidas_NMD-Event_-11.jpg)
![](https://freight.cargo.site/t/original/i/752d8f3ffa8129b8d192097797dcd0bd4af4e42f7e5fda3af0b14c608143f12f/Adidas_NMD-Event_-442.jpg)
![](https://freight.cargo.site/t/original/i/0da795ed19880ec4042699888d6d65a34a5c176365ec2538abca3c0a2e9e23d5/Adidas_NMD-Event_-613.jpg)