ON SQUADRACE NORTH AMERICA 2025
Overview
Event Marketing
Event Design
Event Marketing
Event Design
Role
Creative Direction
Design Direction
Event Design
Creative Direction
Design Direction
Event Design
Client ON Running
Agency Happylucky
Agency Happylucky
On Squadrace was a 5-city relay race event geared to local running crews to participate in friendly competition.
Hosted by On running, the immersive event featured a bracketed race, local food vendors, product trialing, and a guest DJ to keep energy high.
As the Creative Director and Design lead, I guided the overall guest experience, the spatial design of the event, graphic design toolkit, build out details, and collaborated on on-site event production.
Each track was built from a consistent set of elements fine-tuned for each course. Starting lines, checkpoints, energetic lighting, and key branding moments helped land the event as a memorable On experience.
Photos by Graham Baird, ON Running and Chad Evans