WATERFRONT BLUES FESTIVAL
Overview
Branding
Social Campaign
Event Graphics
Branding
Social Campaign
Event Graphics
Role
Creative Direction
Creative Direction
Client WBF
Agency Happylucky
Agency Happylucky
A new brand and event graphics were created to help Waterfront Blues Festival celebrate their anniversary.
The branding focused on a few festival elements that the concert-goers hold dear–water, summertime, and dance.
A campaign was built around The Blues being more that just the blues.
An omni-channel campaign built hype for the event and reached new audiences.
