WATERFRONT BLUES FESTIVAL
Overview
Branding
Social Campaign
Event Graphics
Branding
Social Campaign
Event Graphics
Role
Creative Direction
Creative Direction
Client WBF
Agency Happylucky
Agency Happylucky
![](https://freight.cargo.site/t/original/i/bf59e999e9839b64290af6cde5f4571f68e095572c10227cb47732b6314888af/Screen-Shot-2023-06-14-at-9.00.43-AM.png)
A new brand and event graphics were created to help Waterfront Blues Festival celebrate their anniversary.
![](https://freight.cargo.site/t/original/i/bcf4ef51a2f22b00486a5f76b86ffc6a23be2a74ae1aa36ddee22ca6083a944a/q5als8gsua991.jpg)
![](https://freight.cargo.site/t/original/i/0ed06c9a71359c7dd6a4154f3e1e66b0b7493a8105cc61fc45aa6707a05f64de/Screen-Shot-2023-06-14-at-9.01.52-AM.png)
The branding focused on a few festival elements that the concert-goers hold dear–water, summertime, and dance.
![](https://freight.cargo.site/t/original/i/683dfc6f44066b74f663ddfbe67471ec0ecba0114731cf43cd66b97c8e6e4efa/Screen-Shot-2023-06-14-at-9.03.13-AM.png)
A campaign was built around The Blues being more that just the blues.
![](https://freight.cargo.site/t/original/i/84f8463d5610c5a9a281b7f1888f1ac4ccb7f47451a36ce6fbdbcbc10a8db05a/Screen-Shot-2023-06-14-at-9.02.11-AM.png)
![](https://freight.cargo.site/t/original/i/dd32e3c7e277461490943cafaf3c9c3a937cc989cf011f1340d89cbd6aa507ee/Screen-Shot-2023-06-14-at-9.03.53-AM.png)
![](https://freight.cargo.site/t/original/i/2f67864ad7d504919d61b8492753f2ab945313a8027bec1e7a77af7b53628ac5/Screen-Shot-2023-06-14-at-9.01.28-AM.png)
An omni-channel campaign built hype for the event and reached new audiences.
![](https://freight.cargo.site/t/original/i/75132d599af6e44be5aa1e1ed6e1a92d41530ab943e256a9f4a251cc0a2ac311/Image-from-iOS.png)
![](https://freight.cargo.site/t/original/i/d46a6cce58312a236b3c5a12f686cf04b7bd100fb7b447dfe10f501cb193542c/Screen-Shot-2022-03-15-at-3.24.21-PM.png)
![](https://freight.cargo.site/t/original/i/5023a24dbe475b62f6f2dc44c799fa93ba2440ba0813220ccca97aa54675b967/Image-from-iOS-1.png)