INNOVATION LAB:
RETAIL EXPERIENCE
Overview
Social campaign
Pop-up event
A/R customization
Retail display
Live music
Social campaign
Pop-up event
A/R customization
Retail display
Live music
Role
Creative Lead
Art Direction
Environmental Design
Creative Lead
Art Direction
Environmental Design
Client adidas
Agency Happylucky
Agency Happylucky
A multi-city activation at Finish Line stores that invited guests to “take a peek behind the creative process,” through integrated technology, customized streetwear, and live music.
A raw aesthetic, paired with artifacts of digital creation tools help lift the veil behind the process.
AR “easter eggs” were placed within the campaign graphics, encouraging guests to find them all.
A campaign inspired by digital creation tools hyped the sneaker collection.
Guests picked their own graphics, and then watched their apparel get printed live.
The custom-printed apparel was able to be animated through AR through any mobile device.
The first ever AR apparel for adidas.
Live beat production gave a glimpse into the process behind the music.
