Mark



INNOVATION LAB:
RETAIL EXPERIENCE




Overview
Social campaign
Pop-up event
A/R customization
Retail display
Live music


Role
Creative Lead
Art Direction
Environmental Design
 
Client adidas
Agency Happylucky






An multi-city activation at Finish Line stores that invited guests to “take a peek behind the creative process,” through integreated technology, customized streetwear, and live music.












A raw aesthetic, paired with artifacts within digital creation tools help life the veil to showcase process.















AR “easter eggs” were placed within the campaign graphics, encouraging guests to find them all. 








A digital campaign inspired by digital creation tools hyped the sneaker collection.




 



Guests picked their own graphics, and then watched their apparel get printed live.









The custom-printed apparel was able to be animated through AR through any mobile device.

The first ever AR apparel for adidas.











Live beat production gave a glimpse into the process behind the music.







Mark

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