Mark



INNOVATION LAB:
RETAIL EXPERIENCE




Overview
Social campaign
Pop-up event
A/R customization
Retail display
Live music


Role
Creative Lead 
Art Direction
Environmental Design
 
Client adidas
Agency Happylucky






an event series celebrating technology, sneaker culture, and the creative process.












a digital campaign inspired by digital creation tools hyped the sneaker collection.




 



augmeted reality apparel customization. 


first of it’s kind for adidas.










live beat production gave a glimpse into the process.







Mark

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