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Arc’teryx Showroom (process case study) adidas originals Times Square window


PAST WORK


Innovation Lab
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adidas Sustainability Global Toolkit
adidas Super Bowl Hospitality 2022
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AREAS


Branded Environments
Exhibit Design
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Environmental Graphics
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Mark

Mark




ADIDAS ORIGINALS X JD SPORTS TIMES SQUARE WINDOW



Overview
Seasonal window display
Role
Creative Direction 
3D Design 
Client adidas
Agency Happylucky















adidas Originals wanted to create an NYC-inspired window display to draw attention in Times Square
















This industrial-inspired concept invites viewers to explore and catch a glimpse of the newest sneakers.















Mirrored panels reflect product back out onto the streets in an unexpected way, while street signage style graphics invite you to access the looks inside.
Mark

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