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Branded Environments
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ADIDAS ORIGINALS X JD SPORTS TIMES SQUARE WINDOW

Overview
Seasonal window display

Role
Creative Direction
3D Design

Client adidas
Agency Happylucky

adidas Originals wanted to create an NYC-inspired window display to draw attention in Times Square

This industrial-inspired concept invites viewers to explore and catch a glimpse of the newest sneakers.

Mirrored panels reflect product back out onto the streets in an unexpected way, while street signage style graphics invite you to access the looks inside.

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