Mark




NMD_S1 + JD SPORTS CAMPAIGN





Overview
Campaign creative
Set design
Content capture

Role
Creative direction
Art direction
On-set direction
 
Client adidas
Agency Happylucky












this omni-channel campaign for adidas x JD Sports envisions a surreal world, meant for exploration


natural elements, mirror, a sunset backdrop, and gentle uplighting merge to create a subtly weird environment that blurs what’s real.












natural elements and sunset lighting were brought into the window display as an crate of curiosities


JD Sports global loved it so much, they decided to use it throughout their SE Asia market











a retail, social and ecomm campaign helped drive conversion online








Mark

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