NMD_S1 + JD SPORTS CAMPAIGN
Overview
Campaign creative
Set design
Content capture
Campaign creative
Set design
Content capture
Role
Creative direction
Art direction
On-set direction
Creative direction
Art direction
On-set direction
Client adidas
Agency Happylucky
Agency Happylucky

this omni-channel campaign for adidas x JD Sports envisions a surreal world, meant for exploration
natural elements, mirror, a sunset backdrop, and gentle uplighting merge to create a subtly weird environment that blurs what’s real.





natural elements and sunset lighting were brought into the window display as an crate of curiosities
JD Sports global loved it so much, they decided to use it throughout their SE Asia market




a retail, social and ecomm campaign helped drive conversion online




