Chad Evans
Experiential Creative Director
+ Environmental Designer
INFO
︎︎︎PROJECTS
NMD_S1 Campaign
adidas Sustainability Global Toolkit
adidas Super Bowl Hospitality 2022
adidas Super Bowl Hospitality 2023
ZX
Tillamook Slices Block Party
4D FWD
Waterfront Blues Festival
NMD Launch Party
Innovation Lab
Supercourt
Boost Your Style
adidas Tennis Lounge
Umpqua Bank
Zoom+
FOCUS AREAS
Experiential Marketing
Branded Spaces
Interior Design
Event Design + Planning
Digital + Social Campaigns
NMD_S1 + JD SPORTS CAMPAIGN
Overview
Campaign creative
Set design
Content capture
Campaign creative
Set design
Content capture
Role
Creative direction
Art direction
On-set direction
Creative direction
Art direction
On-set direction
Client adidas
Agency Happylucky
Agency Happylucky
this omni-channel campaign for adidas x JD Sports envisions a surreal world, meant for exploration
natural elements, mirror, a sunset backdrop, and gentle uplighting merge to create a subtly weird environment that blurs what’s real.
natural elements and sunset lighting were brought into the window display as an crate of curiosities
JD Sports global loved it so much, they decided to use it throughout their SE Asia market
a retail, social and ecomm campaign helped drive conversion online
