NMD_S1 + JD SPORTS CAMPAIGN
Overview
Campaign creative
Set design
Content capture
Campaign creative
Set design
Content capture
Role
Creative direction
Art direction
On-set direction
Creative direction
Art direction
On-set direction
Client adidas
Agency Happylucky
Agency Happylucky
This omni-channel campaign for adidas x JD Sports envisions a surreal world, meant for exploration
natural elements, mirror, a sunset backdrop, and gentle uplighting merge to create a subtly weird environment that blurs what’s real.
Natural elements and sunset lighting were brought into the window display as a crate of curiosities
JD Sports global loved it so much, they decided to use it throughout their SE Asia market
A retail, social and ecomm campaign helped drive conversion online
