Mark




NMD_S1 + JD SPORTS CAMPAIGN





Overview
Campaign creative
Set design
Content capture
Role
Creative direction
Art direction
On-set direction
 
Client adidas
Agency Happylucky












This omni-channel campaign for adidas x JD Sports envisions a surreal world, meant for exploration


natural elements, mirror, a sunset backdrop, and gentle uplighting merge to create a subtly weird environment that blurs what’s real.












Natural elements and sunset lighting were brought into the window display as a crate of curiosities


JD Sports global loved it so much, they decided to use it throughout their SE Asia market










A retail, social and ecomm campaign helped drive conversion online








Mark

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