TILLAMOOK SLICES ACTIVATION
Overview
Brand Activation
Brand Activation
Role
Creative Direction
Fabrication Consulting
Creative Direction
Fabrication Consulting
Client Tillamook
Agency Happylucky
Agency Happylucky
![](https://freight.cargo.site/t/original/i/60c15590f05fb15f25208acea87dd4daa670b9daa5aaa472656b7dd23b6cda3d/DSC_0855.jpg)
A super-sized summer picnic was created to help introduce Tillamook cheese to hungry New Yorkers.
![](https://freight.cargo.site/t/original/i/53975191d3712ac1d8520c8b7e124e05f1e021fee536d3ecedfbe5c2a1a06942/image1.jpeg)
The signature element was a giant boombox that served up sliders, and an oversized burger-stacking game that was a huge hit.
![](https://freight.cargo.site/t/original/i/bb9fe77e9eb65a951b817fa9a01fd201d1cfbd8ca239ff41fd09d5e12052a43e/DSC_1763.jpg)
![](https://freight.cargo.site/t/original/i/250f3b7f1e13aabc331d4d51ba5b381009e86a792f13d40a7b897a9cb61e988c/DSC_0945.jpg)
![](https://freight.cargo.site/t/original/i/e8266b35fffa7e82970004f2db2d61f969291df7511e72b3d41782712de5852f/DSC_0894.jpg)
Two celebrity chefs gave demos on the “perfect melt” while local DJs spun summer tunes.
![](https://freight.cargo.site/t/original/i/4120d73011bb7d8d3f748333f0392bdd71937512ae26fbaf837784a57037e8c3/DSC_1278.jpg)
![](https://freight.cargo.site/t/original/i/3c18f2c6e982a4237ec70898238967c4ab094d7c189d54592729e1946daa88c8/DSC_1727.jpg)