TILLAMOOK SLICES ACTIVATION
Overview
Brand Activation
Brand Activation
Role
Creative Direction
Fabrication Consulting
Creative Direction
Fabrication Consulting
Client Tillamook
Agency Happylucky
Agency Happylucky
A super-sized summer picnic was created to help introduce Tillamook cheese to hungry New Yorkers.
The signature element was a giant boombox that served up sliders, and an oversized burger-stacking game that was a huge hit.
Two celebrity chefs gave demos on the “perfect melt” while local DJs spun summer tunes.
