Mark




TILLAMOOK SLICES ACTIVATION



Overview
Brand Activation
Role
Creative Direction
Fabrication Consulting
Client Tillamook
Agency Happylucky











A super-sized summer picnic was created to help introduce Tillamook cheese to hungry New Yorkers. 











The signature element was a giant boombox that served up sliders, and an oversized burger-stacking game that was a huge hit.




















Two celebrity chefs gave demos on the “perfect melt” while local DJs spun summer tunes.












Mark

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