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Mark
Mark
TILLAMOOK SLICES ACTIVATION
Overview
Brand Activation
Role
Creative Direction
Fabrication Consulting
Client
Tillamook
Agency
Happylucky
A super-sized summer picnic was created to help introduce Tillamook cheese to hungry New Yorkers.
The signature element was a giant boombox that served up sliders, and an oversized burger-stacking game that was a huge hit.
Two celebrity chefs gave demos on the “perfect melt” while local DJs spun summer tunes.
Mark
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